Reminders that fire themselves
Tomorrow's appointments, today's pickups, this week's dues. Scheduled from your own calendar or order list — nobody has to remember to send them.
Business messaging, run properly
Your customers already message you. Answer them at scale.
Vaarta puts small Indian businesses on the official WhatsApp Business Platform — appointment reminders, order updates, fee notices and follow-ups that send themselves, with every reply landing in one shared inbox.
₹500 per month after the first month · No setup lock-in · Cancel any time
RC
Riverside Clinic
- Built on
- WhatsApp Business Platform — Meta's Cloud API, direct. No forwarded phone, no browser automation.
- Message charges
- Billed to you by Meta, at cost. We take no cut of what you send.
- Your account
- You own it. The number, the account and the chat history stay yours if you leave.
The platform
Six things that stop being anybody's job
Every one of these is something a small business currently does by hand, forgets, or pays a person to remember.
Follow-up sequences
A check-in the day after a service, a reminder six months on, a nudge every fortnight while something is ongoing. Set the rule once; it runs for every customer.
One shared inbox
Replies arrive in a single thread your whole team can see and answer, instead of on one person's phone. Assign, mark done, leave a note.
Delivery you can check
Sent, delivered, read, replied — per message and per campaign. When a customer says they never heard from you, you can see whether that is true.
English and Malayalam, together
Templates are written in both languages and sent in whichever the customer replies in. Not a translation bolt-on — it is how the templates are authored.
Connects to what you already run
A webhook or a REST call from your existing booking, billing or clinic software triggers the right message. No second system to keep in sync by hand.
Who it's for
Any business where a missed message costs a booking
The pattern is the same everywhere: something is scheduled, the customer needs reminding, and someone has to follow up afterwards. Only the words change.
Clinics & dental practicesAppointment reminders, post-procedure check-ins, six-month recalls
Retail & pharmacyOrder ready, delivery updates, refill due, festival offers
Tuition & coachingFee reminders, timetable changes, attendance and result notices
Salons & wellnessBooking confirmations, no-show reduction, rebooking nudges
Service & repairJob status, estimate approval, ready-for-collection, service due
Property & travelSite-visit confirmations, document checklists, itinerary updates
Getting connected
Four steps, and we do three of them
Connecting a number to the WhatsApp Business Platform involves Meta verification and template approval. Those take real calendar time, and no amount of software makes them faster — so we start them on day one and keep you posted.
STEP 01
Tell us about the business
Name, address, GST and the number you want to message from. We check it against what Meta will ask for before anything is submitted.
Your effort: 15 minutes
STEP 02
Connect your number
You approve the connection in a single Facebook window. If the number is already on the WhatsApp Business app, it keeps working — staff carry on replying from the phone.
Your effort: 5 minutes
STEP 03
We get you verified and approved
We prepare the business verification, write your message templates in English and Malayalam, and submit them to Meta. You hear from us when each one clears.
Meta's clock: days to weeks
STEP 04
Go live and watch the first week
We turn on one reminder first, check what actually gets delivered and replied to, then switch on the rest. Your free month starts here, not at signup.
Your effort: read one report
Pricing
₹500 a month, and the first one is free
One flat subscription for the software. Meta's per-message charges are billed by Meta straight to your own card — we never mark them up, and we never resell them.
Starter
₹500 / month
For a single location that wants reminders to stop being somebody's memory.
- One WhatsApp number
- Up to 750 contacts
- 5 approved templates, bilingual
- Shared inbox for 2 people
- Delivery and read reports
- Verification and template setup done for you
Growth
₹1,500 / month
For a busier front desk that wants sequences and its own software talking to ours.
- Everything in Starter
- Unlimited contacts
- Recurring follow-up sequences
- 25 templates, 6 seats
- REST API and webhooks
- Monthly performance review
Multi-branch
₹3,500 / month
For two or more locations that need separate numbers and separate access.
- Everything in Growth
- Up to 5 numbers or branches
- Per-branch roles and permissions
- Custom integration work
- Same-day support on weekdays
What Meta charges, separately from us
WhatsApp charges per message, set by Meta and payable by you on your own card. Utility messages — reminders, confirmations, status updates — currently run around ₹0.12 each in India; marketing messages cost several times more. A clinic sending 450 reminders a month spends roughly ₹60.
We do not add a markup, and we do not want to. Keeping your messages in the cheaper utility category is part of how we write your templates. Meta revises these rates from time to time; we will tell you when they change.
Handling your data
What we do with your customers' information
You are handing over phone numbers and, in some trades, health or financial context. Here is the short version; the full policy is below.
Stored in India
Contacts and message records live on servers in the Mumbai region. Nothing is copied to another country for processing.
Consent before contact
We will not help you message people who have not opted in. Every template carries a way to stop, and stop requests are honoured automatically.
No selling, no ads, no training
Your contact list is not shared, sold, enriched, or used to train anything. It exists to send your messages and nothing else.
You own the account
The WhatsApp Business Account is registered to your business, not to us. Cancel and you keep the number, the account and the history.
Deletion on request
Ask, and your data is removed within 30 days, except records we are legally required to keep for tax and audit purposes.
DPDP Act 2023
We act as a Data Processor for the information you upload. Our obligations and your rights under the Act are set out in the privacy policy.
About us
Built in house for one business. Built to scale to any.
Vaarta began as in-house software for a single business in Thiruvananthapuram — one front desk, more appointments than anyone could hold in their head, and one phone that everybody was reaching for. It was written to fix that, and it ran every day for a year before it was offered to anyone else.
That is why it is not a broadcast tool with a calendar bolted on. The reminders, the shared inbox and the bilingual templates were each revised whenever they annoyed a real customer. And the shape turned out to be the same almost everywhere: something gets scheduled, someone needs reminding, and someone has to follow up afterwards. Only the words change.
It is a deliberately small operation, run by Archana Nair. You get the person who wrote the software when something breaks, not a ticket queue — and we take on a limited number of businesses at a time, and will say so plainly if we are at capacity rather than sign you up and go quiet.
We work directly on Meta's WhatsApp Business Platform. We do not resell message credits, we do not lock your number to our account, and we have no interest in charging you for volume you do not send.
- hello@vaartatech.com
- Phone
- +91 86066 64320
- Registered address
- Ayush Dental
KRA 166, Kudappanakunnu
Thiruvananthapuram 695043
Kerala, India - Hours
- Monday–Saturday, 9:30–18:30 IST
Policies
Privacy, terms and refunds
Written to be read. If anything here is unclear, ask before you sign up.
Privacy Policy
Last updated: 8 September 2026
Ayush Dental, trading as Vaarta (“we”), operates a messaging platform built on the WhatsApp Business Platform. This policy explains what we collect, why, and what you can ask us to do about it.
Who the data belongs to
When a business signs up, that business is the Data Fiduciary for its customers' information under the Digital Personal Data Protection Act, 2023. We act as its Data Processor: we process contact details and message content only on that business's instructions.
What we collect
- From the business: name, address, GST or registration details, contact email and phone, and the WhatsApp number being connected.
- From the business's customers: phone number, name, and whatever context the business chooses to store against them — an appointment time, an order number, a due date.
- Message content: messages sent through the platform and replies received, retained so the business can see its own conversation history.
- Technical logs: delivery receipts, error records, and login events, kept for troubleshooting and security.
What we do not do
- We do not sell, rent or share contact lists with anyone.
- We do not use your data or your customers' messages to train machine-learning models.
- We do not send marketing to your customers on our own behalf.
- We do not read message content except when you ask us to investigate a specific problem.
Who else processes it
- Meta Platforms, Inc. — delivers the messages. Message content passes through Meta's WhatsApp Business Platform and is governed by Meta's own terms.
- Our hosting provider — servers in the Mumbai (ap-south-1) region hold the application and database.
- Our payment processor — handles subscription payments. We do not store card numbers.
Where it is stored and for how long
All customer data is stored in India. Message history and contact records are retained for as long as the account is active, and deleted within 30 days of a written deletion request or 90 days after an account closes — except invoices and tax records, which we are legally required to keep for eight years.
Consent and opt-out
Businesses using Vaarta must have the recipient's consent before messaging them. Every recipient can reply STOP, or the equivalent in Malayalam, to end messages; we honour that automatically across all templates and it cannot be overridden.
Your rights
Under the DPDP Act you may ask for access to your data, correction of anything inaccurate, erasure, or the name of any processor handling it. Write to the address below and we will respond within 30 days.
Grievance Officer
Archana Nair · hello@vaartatech.com · +91 86066 64320
Ayush Dental, KRA 166, Kudappanakunnu, Thiruvananthapuram 695043, Kerala, India
Changes
If we change this policy we will email every active customer at least 14 days before it takes effect.
Terms of Service
Last updated: 8 September 2026
Who you are contracting with
Vaarta is a trading name of Ayush Dental, a proprietorship registered in Kerala. Your agreement is with that entity.
What we provide
Access to the Vaarta platform, assistance with Meta business verification and message template approval, and support during business hours. We connect your number to the WhatsApp Business Platform; we do not operate WhatsApp itself and cannot guarantee its availability.
Fees
- Subscriptions are billed monthly in advance in Indian Rupees. GST applies where registered.
- The first month is free for new customers, starting the day your first message template goes live — not the day you sign up.
- Meta's per-message charges are billed by Meta directly to the payment method on your own WhatsApp Business Account. We do not collect them and do not mark them up.
- Cancel any time with 30 days' notice; we do not refund part-months, and we do not charge an exit fee.
Acceptable use
You agree not to use the platform to:
- Message anyone who has not given consent, or who has asked you to stop.
- Send content prohibited by Meta's WhatsApp Business Messaging Policy or Commerce Policy.
- Send unlawful, misleading, or harassing messages, or impersonate another business.
Meta can suspend or ban a number for policy violations independently of us. We may suspend an account that puts our platform's standing with Meta at risk, and we will tell you why.
Your account and your data
The WhatsApp Business Account and phone number are registered to your business and remain yours. On termination you keep them, and we will export your contact and message history on request within 30 days.
Availability and liability
We aim for the platform to be available during business hours and to restore service promptly otherwise. We are not liable for message delivery failures caused by Meta, by network operators, or by a recipient's device. Our total liability in any 12-month period is limited to the subscription fees you paid in that period.
Governing law
These terms are governed by the laws of India, and the courts at Thiruvananthapuram, Kerala have exclusive jurisdiction.
Refund Policy
Last updated: 8 September 2026
The first month is free precisely so that nobody has to ask for a refund to find out whether this works. After that:
- Subscriptions are month-to-month. Cancel and billing stops at the end of the current month.
- We do not refund unused days within a month already paid for.
- If we fail to deliver the service for more than three consecutive working days for reasons within our control, we credit that month in full on request.
- Meta's message charges are billed by Meta and are not refundable by us. Take those up with Meta.
- Custom integration work is quoted separately and billed on completion; it is non-refundable once delivered.
Refund requests go to hello@vaartatech.com and are answered within 7 working days.